novobanco Photography Collection
PERSONAE Works from novobanco Photography Collection
May. 28 2026
- Dec. 31 2026
Add to Calendar
28/05/2026
31/12/2026
Europe/Brussels
PERSONAE Works from novobanco Photography Collection
PERSONAE
Works from novobanco Photography Collection
In the visual arts, PERSONAE refer to the process in which the artist deliberately assumes the role of another identity—whether real, fictional, or constructed—and transforms this appropriation into an artistic character. This persona functions as a creative device: by embodying it, the artist displaces their usual “self,” and experiments with other voices, gestures, or narratives, rendering this transformation into visual forms (photography, sculpture, painting, performance, installation, etc.).
It is not just representation: it is a temporary incarnation that serves as a means to explore issues such as identity, otherness, gender, power or memory. The term enters into a dialogue with the notion of persona as developed by Carl Jung—the social mask we wear—but, in the artistic context, it goes further: the mask ceases to be merely psychological and becomes aesthetic material, a creative method and an autonomous character.”
The text you have just read was generated entirely by AI (ChatGPT), and validated by my curatorship and human conscience.
The result proved so surprising, and faithful to the curatorial proposition that concealing its origin would be to create a redundant mask. We have entered a different world! This is an accepted reality, a new era, an unprecedented moment.
The decision to keep this text intact and acknowledge its origin is, more than anything else, an exercise in intellectual honesty.
In this exhibition, appropriation is the central process. Just as artists appropriate characters to construct identities, I am appropriating this content to give substance to my vision.
The text would not exist without my curatorship; in both cases, appropriation is not copying, but creation.
Curatorship_ Alexandra Conde
Head of novobanco Photography Collection
Praça Marquês de Pombal 3 1250-161 Lisbon Portugal
DD/MM/YYYY
true
PERSONAE
Works from novobanco Photography Collection
In the visual arts, PERSONAE refer to the process in which the artist deliberately assumes the role of another identity—whether real, fictional, or constructed—and transforms this appropriation into an artistic character. This persona functions as a creative device: by embodying it, the artist displaces their usual “self,” and experiments with other voices, gestures, or narratives, rendering this transformation into visual forms (photography, sculpture, painting, performance, installation, etc.).
It is not just representation: it is a temporary incarnation that serves as a means to explore issues such as identity, otherness, gender, power or memory. The term enters into a dialogue with the notion of persona as developed by Carl Jung—the social mask we wear—but, in the artistic context, it goes further: the mask ceases to be merely psychological and becomes aesthetic material, a creative method and an autonomous character.”
The text you have just read was generated entirely by AI (ChatGPT), and validated by my curatorship and human conscience.
The result proved so surprising, and faithful to the curatorial proposition that concealing its origin would be to create a redundant mask. We have entered a different world! This is an accepted reality, a new era, an unprecedented moment.
The decision to keep this text intact and acknowledge its origin is, more than anything else, an exercise in intellectual honesty.
In this exhibition, appropriation is the central process. Just as artists appropriate characters to construct identities, I am appropriating this content to give substance to my vision.
The text would not exist without my curatorship; in both cases, appropriation is not copying, but creation.
Curatorship_ Alexandra Conde
Head of novobanco Photography Collection
Works from novobanco Photography Collection
In the visual arts, PERSONAE refer to the process in which the artist deliberately assumes the role of another identity—whether real, fictional, or constructed—and transforms this appropriation into an artistic character. This persona functions as a creative device: by embodying it, the artist displaces their usual “self,” and experiments with other voices, gestures, or narratives, rendering this transformation into visual forms (photography, sculpture, painting, performance, installation, etc.).
It is not just representation: it is a temporary incarnation that serves as a means to explore issues such as identity, otherness, gender, power or memory. The term enters into a dialogue with the notion of persona as developed by Carl Jung—the social mask we wear—but, in the artistic context, it goes further: the mask ceases to be merely psychological and becomes aesthetic material, a creative method and an autonomous character.”
The text you have just read was generated entirely by AI (ChatGPT), and validated by my curatorship and human conscience.
The result proved so surprising, and faithful to the curatorial proposition that concealing its origin would be to create a redundant mask. We have entered a different world! This is an accepted reality, a new era, an unprecedented moment.
The decision to keep this text intact and acknowledge its origin is, more than anything else, an exercise in intellectual honesty.
In this exhibition, appropriation is the central process. Just as artists appropriate characters to construct identities, I am appropriating this content to give substance to my vision.
The text would not exist without my curatorship; in both cases, appropriation is not copying, but creation.
Curatorship_ Alexandra Conde
Head of novobanco Photography Collection
Praça Marquês de Pombal 3,
1250-161 Lisbon, Portugal
https://www.novobanco.pt
1250-161 Lisbon, Portugal